Pawswipe
PawSwipe is a mobile app concept designed to connect potential adopters with shelter pets through an intuitive, swipe-based experience.
I developed a strategic marketing plan focused on driving awareness, user acquisition, and engagement. I identified target audiences and created promotional strategies leveraging social media and partnerships to expand reach. My work centered on building a seamless, user-focused experience that simplifies pet adoption while increasing visibility for shelter animals and supporting platform growth.
I developed a targeted go-to-market strategy focused on driving early adoption and validating product-market fit. This included defining a pilot market, creating customer acquisition strategies through social media and partnerships, and establishing measurable growth goals to track performance and optimize engagement.
I conducted research to identify key challenges within the pet adoption space, including inefficiencies in discovery and outdated digital platforms. My analysis focused on understanding user behavior, market gaps, and industry trends to support a more effective, modern solution.
I analyzed target audiences, market demand, and adoption trends to evaluate the platform’s potential. This included identifying key user segments, validating the need for a mobile-first solution, and assessing market size to support scalability and long-term growth.
I developed a scalable growth strategy focused on driving user acquisition, engagement, and long-term retention. This included outlining customer acquisition channels, partnership opportunities, and conversion tactics, while establishing key metrics to measure performance and support expansion.