Projects

Projects

Plantennas

I worked with a team to create a strategy that would connect Plantennas with consumers who care about sustainability and showcase their products in a fun and engaging way across the right digital channels. This project was submitted to the Digital Marketing Competition hosted by Purdue University Northwest’s College of Business and my team placed 15th among nearly 200 teams nationally and internationally. 

    • Campaign Overview and Objectives

    • Target Audience Analysis

    • Buyer Personas

    • Channel Strategy

    • Setting a Budget

    • Budget Management

    • Timeline and Implementation Plan

    • KPIS and Success Metrics

    • Campaign Creative Assets

    • Content Strategy

    • Email Marketing Campaign

    • Platform Selection

    • Content Themes/Guidlines

    • Engagement Strategy

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Nowcandid

I helped NowCandid improve their visibility online and offer valuable content that would speak to aspiring business owners, helping them see how NowCandid's platform could support their growth and success.

    • Keyword Research and Analysis

    • On-page SEO Recommendations

    • Technical SEO Audit

    • Sample Google Ads Campaign

    • Landing Page Optimization

    • Performance Tracking Setup

    • E-Book

    • Custom Dashboard Creation

    • Key Metrics Tracking Plan

    • Sample Monthly Report

    • Recommendations Based on Data

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TRanscript press

Offset printing machine in operation, illuminating paper with orange and purple light. Blurred industrial background.

I worked with a team to create a straightforward social media strategy that stayed true to Transcript Press’s core values. They wanted to keep things simple and authentic, focusing on building real connections with their audience and engaging in a meaningful way.

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Portrait King

Photography studio setup with a black office chair, red and blue lighting, backdrop, and studio lights on stands.

I launched and developed the Portrait King brand, designing the website, logo, and overall visual identity. I created social media content to build engagement and awareness, and designed the in-person booth experience to enhance customer interaction. I also implemented event marketing strategies, including raffles, to drive traffic and encourage repeat engagement.

    • Website Design

    • Logo Design

    • Social Media Content

    • Content Strategy

    • Instagram Launch

    • Brand Identity & Visual Direction

    • Booth Design

    • Customer Flow

    • Raffle / Engagement Strategy

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Ou wrapped

Clock tower illuminated with multicolored lights at night

I designed the product using Canva, Photoshop, and Illustrator, and created engaging graphics for social media. I worked with a team to developed OU Wrapped’s content calendar to ensure everything ran smoothly. The goal was to keep the brand consistent and engaging across all platforms while driving awareness and interaction.

    • Platform Selection and Justification

    • Engagement Strategy

    • Posting Schedule

    • Editorial Calendar

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u.s. Army, iii corps

Silhouette of a person in military attire with a backpack walking through a misty forest at twilight, illuminated by a red light in the background.

I was a Public Affairs Specialist as an Active Duty member in the Army. I wrote articles, photographed action, and conducted video interviews and b-roll shooting to help tell the Army’s story.

    • Training exercises

    • Events

    • Ceremonies

    • Interview Stills

    • Interviews

    • B-Roll

    • Events

    • Awards Ceremonies

    • Holidays

    • Major Events

    • Interviews

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PCHY boutique + bar (concept)

I developed the PCHY boutique + bar concept by combining branding and visual storytelling. I designed digital assets using Canva, Photoshop, and Illustrator while creating a comprehensive strategic marketing plan to build a cohesive, engaging brand identity. The goal was to create an immersive experience that connects both online and in person while driving engagement and awareness.

    • Platform Selection and Justification

    • Engagement Strategy

    • Situation Analysis

    • Target Market Analysis

    • Marketing Research

    • Marketing Goals and Objectives

    • Value Proposition and Positioning

    • Positioning Statement

    • Marketing Mix Strategy

    • Budget and Resources

    • Implementation Timeline

    • Metrics and Performance Tracking (KPIs)

    • Evaluation and Adjustment

    • Brand Positioning

    • Visual Identity

    • Messaging & Tone

    • Content Direction

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PawSwipe

(Concept)

I developed a marketing and sales strategy for PawSwipe focused on user acquisition, engagement, and growth. This included creating promotional strategies, identifying target audiences, and building partnerships to support early adoption. I also established key metrics to track performance and improve user retention and overall platform growth.

    • Target Audience and Personas

    • Customer Acquisition Strategy

    • Social Media Strategy

    • Growth Metrics and KPIs

    • Customer Insights

    • Competitor Analysis

    • Industry Trends

    • Key Findings

    • Brand Positioning

    • Visual Identity

    • Messaging and Tone

    • Content Direction

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SPotlite

(concept)

I developed a marketing strategy for SpotLite focused on building brand awareness, attracting users, and driving engagement. I also designed and created a prototype website platform to visualize the user experience and brand identity. The goal was to establish a strong presence while supporting user acquisition and long-term engagement.

    • Target Audience

    • Social Media Strategy

    • User Acquisition Strategy

    • Growth Metrics and KPIs

    • Customer Insights (Interviews and Validation)

    • Industry Analysis

    • Competitor Analysis

    • Key Findings and Market Gap

    • Brand Concept and Positioning

    • Platform Features

    • Value Proposition

    • Prototype Website Design

    • User Experience (UX Flow)

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