PCHY
boutique + bar
PCHY is a size-inclusive boutique and bar concept that blends fashion and social experiences into one immersive space.
I DEVELOPED THE PCHY BRAND BY COMBINING STRATEGIC CONTENTCREATION WITH STRONG VISUAL BRANDING TO DRIVE AWARENESS AND ENGAGEMENT. I DESIGNED GRAPHICS AND DIGITAL ASSETS TO BUILD A COHESIVE IDENTITY ACROSS PLATFORMS. MY WORK FOCUSED ON CREATING A UNIQUE, EXPERIENCE-DRIVEN BRAND THAT ATTRACTS AND ENGAGES TARGET AUDIENCES.
I developed a comprehensive marketing plan outlining brand positioning, goals, and growth strategy. This provided a clear roadmap for building awareness, driving engagement, and scaling the PCHY concept.
I created detailed customer personas based on research to better understand target audiences. This helped guide branding, content creation, and marketing decisions to ensure relevance and connection.
I defined the product, experience, and branding approach to differentiate PCHY in the market; including elements of product, price, place, and promotion. This ensures a cohesive strategy across both digital and in-person touch points.
I designed a CRM strategy focused on retention, personalization, and repeat engagement. This supports long-term customer loyalty and increases lifetime value.
I designed branded physical materials like thank you cards and event invitations to enhance the customer experience and reinforce brand identity. These elements help bridge the gap between online presence and real-world interaction.
I conceptualized and designed an immersive pop-up booth experience to attract customers and drive engagement. This creates a memorable, shareable environment that supports brand awareness and foot traffic.