Spotlite
SpotLite is a short-film streaming and networking platform designed to give creators a permanent home for their work while connecting them with industry opportunities.
I developed a marketing strategy focused on user acquisition, engagement, and growth, supported by market research to better understand target audiences and industry gaps. I also designed and built a prototype website to bring the platform to life, creating a cohesive brand and user experience. My work focused on building a concept that improves content discovery while supporting meaningful connections within the film community.
Designed a full website prototype using Wix to visualize the platform’s structure, user experience, and core features, bringing the SpotLite concept to life.
I expanded on the prototype by developing key pages, including job listings and community groups, to showcase both networking and career opportunities.
I defined key target audiences and developed strategies to attract both creators and viewers through partnerships, content sharing, and platform incentives.
I conducted research to identify core user segments and analyze industry trends, shaping the platform’s positioning and value proposition.
I worked with a team to analyze competing platforms to identify gaps in the market and position SpotLite as a unique blend of streaming and networking.
I designed the networking experience, focusing on user profiles, connections, and analytics to support collaboration and professional growth.