transcript press
As part of a collaborative team project, I helped craft a month-long social media calendar for Transcript Press, complete with custom content and captions tailored to their brand voice. We conducted a full competitive analysis, developed detailed buyer personas, and performed a comprehensive social media audit to evaluate their current presence. From there, we created SMART goals to guide their marketing efforts and ensure measurable growth. Our strategy focused on authenticity and meaningful engagement, aligning with Transcript Press’s values of community and connection, supported by our comprehensive community management plan.
I worked with a team to create a social media calendar spanning 1-month. This is an example of one week. We developed content, graphics, captions, and hashtags to meet the needs of the company.
I worked with a team to conduct a competitive analysis of three competitors. This is a small look at our evaluation. Doing this gave us valuable insights into what the competition does that works and what they do that doesn't, to help gauge successful tactics for TranscriptPress.
I worked with a team to conduct a social media audit of Transcript Press's current social media to best identify areas needing improvement.
I worked with a team to create buyer personas to create a well-rounded vision to ensure impactful and effective social media marketing.
I worked with a team to identify pillars to orient posting around to best interact with the community and target audiences. This provides a guide to reach goals, increase community engagement, and consistently uphold community values.