Plantennas

I worked with a team to create a digital marketing campaign aimed at boosting plantennas awareness and sales. Key elements included defining buyer personas, selecting platforms like youtube, instagram, facebook, and email marketing, and creating engaging content around sustainability. I developed a clear budget, timeline, and KPIs to track success. The campaign utilized interactive social media strategies and creative assets to drive engagement and conversions, ensuring alignment with brand values and audience interests.

This project was submitted to the Digital Marketing Competition (Spring 2025) hosted by Purdue University Northwest’s College of Business and our team placed 15th among nearly 200 teams nationally and internationally. 

I worked with a team to create a comprehensive campaign overview with specific campaign objectives and goals for the company. This was an essential step in guiding the overall campaign.

I worked with a team to create a comprehensive campaign overview with specific campaign objectives and goals for the company. This was an essential step in guiding the overall campaign.

I worked with a team to define campaign themes, visual elements, and messaging framework to guide the campaign and ensure cohesive aesthetics and messaging.

I worked with a team to define campaign themes, visual elements, and messaging framework to guide the campaign and ensure cohesive aesthetics and messaging.

I created a channel strategy to most effectively drive sales, awareness, and engagement. To see my report, click on the photo above.

I created a channel strategy to most effectively drive sales, awareness, and engagement. To see my report, click on the photo above.

I created an engagement strategy for multiple areas of content generation to optimize engagement across platforms. This involved researching industry best practices, blending those with the specific needs of Plantennas, and creating easy to understan

I created an engagement strategy for multiple areas of content generation to optimize engagement across platforms. This involved researching industry best practices, blending those with the specific needs of Plantennas, and creating easy to understand visuals of the finalized strategy.

My team performed an in-depth SEO analysis to identify weaknesses and strengths to inform our plan and to maximize Plantennas search engine optimization.

My team performed an in-depth SEO analysis to identify weaknesses and strengths to inform our plan and to maximize Plantennas search engine optimization.

I conducted a comprehensive competitive analysis with 5 competitors in their industry. This in-depth analysis provided insights into competitor best practices and sales strategies, which helped guide next steps for Plantennas. To see my full report,

I conducted a comprehensive competitive analysis with 5 competitors in their industry. This in-depth analysis provided insights into competitor best practices and sales strategies, which helped guide next steps for Plantennas. To see my full report, click on the photo above.

I worked with a team to define Plantenna's target audience and create a buyer persona to ensure our campaign objectives were impactful and effective.

I worked with a team to define Plantenna's target audience and create a buyer persona to ensure our campaign objectives were impactful and effective.

I created a comprehensive budget for a 6 month campaign, covering multiple platforms, A/B testing, social media audit, email marketing, and an expansion strategy. I calculated important key metrics such as cost-per-click, customer lifetime value, ret

I created a comprehensive budget for a 6 month campaign, covering multiple platforms, A/B testing, social media audit, email marketing, and an expansion strategy. I calculated important key metrics such as cost-per-click, customer lifetime value, return on ad spend, bid management, and overall return on investment. To see my report, click on the photo above.

I worked with a team to outline a monthly timeline for this campaign. We accounted for things like brand awareness, engagement, and retention. This timeline was meticulously outlined to reflect the monthly budget, with the recommendation to adjust as

I worked with a team to outline a monthly timeline for this campaign. We accounted for things like brand awareness, engagement, and retention. This timeline was meticulously outlined to reflect the monthly budget, with the recommendation to adjust as necessary.

I created a company mascot for Plantennas, and recommended the integration of "Sproutie" as their 24/7 AI Chatbot on their website, as well as being the face of (and creating) a widget for their app to provide at-a-glance reminders for users and a de

I created a company mascot for Plantennas, and recommended the integration of "Sproutie" as their 24/7 AI Chatbot on their website, as well as being the face of (and creating) a widget for their app to provide at-a-glance reminders for users and a deeper emotional connection to their plants. Sproutie also serves as a brand identity character who can provide continuity and instant awareness across all platforms.

I recommended marketing on Youtube heavily, as it aligns perfectly with their target audience. I recommended creating engaging demo videos and regular gardening hack videos to build credibility and authority in their industry. In addition, educationa

I recommended marketing on Youtube heavily, as it aligns perfectly with their target audience. I recommended creating engaging demo videos and regular gardening hack videos to build credibility and authority in their industry. In addition, educational animated Sproutie videos are meant to strengthen the consumer bond to the brand as well as build credibility as a source of information in the industry. This content is everlasting and can be repurposed for other platforms.

The visuals represent their overall brand aesthetic boasting sustainability, renewability, ease-ability, and growth. There is a mix of content-type (video, testimonials, infographics, promotional, interactive, photos, etc.) to ensure maximum engageme

The visuals represent their overall brand aesthetic boasting sustainability, renewability, ease-ability, and growth. There is a mix of content-type (video, testimonials, infographics, promotional, interactive, photos, etc.) to ensure maximum engagement and variety.

I created mockups and recommendations for email marketing tactics as well as researched and chose the best fit for constant contact and CRM programs to use to handle these recommendations.

I created mockups and recommendations for email marketing tactics as well as researched and chose the best fit for constant contact and CRM programs to use to handle these recommendations.

A closer look at the e-book style guide that is promoted in the monthly newsletters - this fun and engaging material helps with engagement and retention.

A closer look at the e-book style guide that is promoted in the monthly newsletters - this fun and engaging material helps with engagement and retention.

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