Ou wrapped
I helped plan and manage a strategic social media calendar to boost engagement and awareness. Leveraging my graphic design skills, I created the official product design and developed cohesive, on-brand social media graphics to support the campaign. From concept to execution, my work focused on creating visually compelling content that captured the energy of the OU community and enhanced the project’s overall impact.
I designed the logo for this company to highlight establishment colors and brand themes.
I created graphics, videos, photos, and captions, and hashtags for their social media (Instagram and Facebook) to include stories and highlights. The quality and consistency of this content allowed us to increase sales, engagement, and awareness over just a 3-month period.
I designed their wrapping paper product using Canva, Photoshop, and Illustrator, ensuring it met the needs of the company, licensing, and the manufacturer.
A closer example of graphics I made for their digital marketing.
I worked with a team to create an editorial calendar on Google Sheets, where we collaborated to fill the schedule with posts and ideas for content. This allowed us to keep track of the stage of posts, content themes, who was posting/creating content, and keep pillars consistent as well.