https://www.erinswisher.com/about daily 0.75 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/83d36cd6-d1b9-4c0b-ba69-894566f1d74a/Tezza-5435.jpeg https://www.erinswisher.com/home daily 1.0 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/133a5104-b2fb-4f0a-810f-44d249299e23/Twilight+in+a+vibrant+greenhouse.png https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/92c56e46-4612-44d8-a86c-fd303062cbb8/Nikon+cameras+in+moody+lighting.png https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/421b5e6b-f396-476a-adcf-ad8cdfa63b33/freepik__the-style-is-candid-image-photography-with-natural__37131.png https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/5612d73c-d61b-4cdc-9927-8951ca46466b/freepik__the-style-is-candid-image-photography-with-natural__37134.jpeg https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/96415d9d-024a-44ab-a9d8-d72fb9c7d743/freepik__the-style-is-candid-image-photography-with-natural__37133.png https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/d2a37c1d-4899-494d-9147-d546b1349de4/freepik__the-style-is-candid-image-photography-with-natural__37132.png https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/095d9622-fd0c-4ee8-85aa-05af1197ef5e/Cocktails+and+glamour+under+vibrant+lights.png https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/c14c7a43-df0f-4c3f-b679-c28631497ed8/Max+the+Golden+Retriever+on+app.png https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/f065b95b-bd00-460c-af3f-8dcfb8e2707e/Film+set+details+in+moody+lighting.png https://www.erinswisher.com/certifications daily 0.75 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/0b180675-2d84-4851-a2a3-1fd7fb79f2ea/Screenshot+2025-03-28+at+10.21.27%E2%80%AFPM.png Certifications I learned how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. I also learned how to build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful. This course also covers key digital marketing skills, like marketing analytics, content marketing, and customer engagement. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/285ff26a-b4a9-4b9c-b9d2-43c96e39685e/Screenshot+2025-03-29+at+12.03.37%E2%80%AFPM.png Certifications I learned everything in between how to form a strategy to content creation and preparation before the launch, all the way through campaign execution to performance analysis and postlaunch review. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/187628e4-bae4-462b-aa73-cc41cbbf77c6/a3db4b1268b940f5886cfac3c729b314.png Certifications I learned how to create a solid digital marketing strategy to grow an online presence and following for your business, as well as how to optimize your website for humans and search engines alike. I also learned how to build out your email, social media, and advertising strategies to get your business message to a wider audience. (5 Hours) https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/0f96b726-ba27-442a-8634-dae788e30a1e/Social+Media+Certifiction+.png Certifications I learned how to develop an engaging and effective social media strategy for your business, how to build an inbound social media strategy that appeals to your customers and grows your bottom line, and how to leverage the power of social media to grow your business and career. (6 hours) https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/8b174a0b-6265-46a3-be24-93b79b7c3bd2/6cb61f741a67481db9382018c2bc609b.png Certifications I learned how to implement SEO tactics to increase your organic traffic and measure ROI through goal setting and performance tracking. I also learned how to develop a content marketing strategy for creating high-quality content that resonates with your audience and how to create a sustainable long-term content plan to achieve your business goals. (8 hours) https://www.erinswisher.com/contact daily 0.75 2026-04-13 https://www.erinswisher.com/projects daily 0.75 2026-04-13 https://www.erinswisher.com/projects/project-six-sz8wl-6x9ad monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/c40ae46d-e73c-49e3-ad1c-4e88a2c5350d/Black+Brown+Modern+Creative+Portfolio+Presentation-10.png Projects - PORTRAIT KING I created the logo based on elements of the company's themes. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/4842e510-d8fa-4ffb-b5a7-ecb8c52d34be/Black+Brown+Modern+Creative+Portfolio+Presentation-11.png Projects - PORTRAIT KING I designed this website using Squarespace, making sure to capture the company's services and themes. Click the photo to view the website. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/b5d3b158-ddec-40ea-b7dc-be3ba2588f84/17.png Projects - PORTRAIT KING I designed eye-catching promotional materials to drive booth traffic and encourage participation, including raffle signage and branded handouts. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/d61c41c1-dc46-4277-b151-3ed4ffe8c448/20.png Projects - PORTRAIT KING I created and curated Instagram content to promote the brand, highlight the booth experience, and increase engagement before, during, and after the event resulting in several UGC posts and future event requests. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/15333953-608a-4ee7-b18c-4bd946a1a87b/18.png Projects - PORTRAIT KING I developed a visual concept and mood board to define the booth’s aesthetic, color palette, and overall brand experience. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/f327899a-fa80-449f-9e79-192c3844a69c/19.png Projects - PORTRAIT KING I brought the concept to life by designing and setting up the full booth experience, focusing on layout, visuals, and customer flow to maximize engagement. https://www.erinswisher.com/projects/project-five-jkmzy-xth5x monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/ef66564c-981d-450f-b1bf-8ce4d4ed7c19/Black+Brown+Modern+Creative+Portfolio+Presentation-12.png Projects - OU WRAPPED I designed the logo for this company to highlight establishment colors and brand themes. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/38829979-4e30-4c45-ae66-72afa548767c/Black+Brown+Modern+Creative+Portfolio+Presentation-14.png Projects - OU WRAPPED I created graphics, videos, photos, and captions, and hashtags for their social media (Instagram and Facebook) to include stories and highlights. The quality and consistency of this content allowed us to increase sales, engagement, and awareness over just a 3-month period. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/86aba166-6b6f-49af-aed1-cdfbd64afa63/Black+Brown+Modern+Creative+Portfolio+Presentation-15.png Projects - OU WRAPPED I designed their wrapping paper product using Canva, Photoshop, and Illustrator, ensuring it met the needs of the company, licensing, and the manufacturer. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/91596a0f-6f95-4413-a218-1c86d6f54318/Black+Brown+Modern+Creative+Portfolio+Presentation-16.png Projects - OU WRAPPED A closer example of graphics I made for their digital marketing. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/23943f2f-7129-49c1-b7b5-8fb243132de3/Black+Brown+Modern+Creative+Portfolio+Presentation-42.png Projects - OU WRAPPED I worked with a team to create an editorial calendar on Google Sheets, where we collaborated to fill the schedule with posts and ideas for content. This allowed us to keep track of the stage of posts, content themes, who was posting/creating content, and keep pillars consistent as well. https://www.erinswisher.com/projects/project-four-yjynj-e2byr monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/29169b85-462b-4330-88f7-808ef3b38f80/5459398.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/c556ffb3-1b27-4ce6-a15f-01d439a4c816/5459402.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/2648c5de-1a77-4c27-82d9-7a587193612e/1Y9A4524.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/e28a874a-134e-478a-a12d-388e4e46f5d1/1Y9A4510.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/1743473513445-M14JKT4MC522OOM56SRH/5432413.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/1743473467287-GYJ611YAZGKXSQI9VH31/5459366.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/1743473431868-H7STSASQ5CC07PS5NHPB/5158864.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/364deecd-b498-4a16-b990-c87f41ceafb1/5158867.jpg Projects - U.S. ARMY, III CORPS https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/78c371bc-0cef-40d2-974d-ba3421f5c836/5158863.jpg Projects - U.S. ARMY, III CORPS https://www.erinswisher.com/projects/project-three-8zgh7-dy4pf monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/70e2fa51-2c02-42c4-9793-d5f34a248605/Black+Brown+Modern+Creative+Portfolio+Presentation-18.png Projects - TRANSCRIPT PRESS I worked with a team to create a social media calendar spanning 1-month. This is an example of one week. We developed content, graphics, captions, and hashtags to meet the needs of the company. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/efe4fc7a-0c43-4efd-8eaf-757ce410ac91/Black+Brown+Modern+Creative+Portfolio+Presentation-19.png Projects - TRANSCRIPT PRESS I worked with a team to conduct a competitive analysis of three competitors. This is a small look at our evaluation. Doing this gave us valuable insights into what the competition does that works and what they do that doesn't, to help gauge successful tactics for TranscriptPress. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/6a3f2cc1-6ab7-40b9-a00d-19af159b1b1f/Black+Brown+Modern+Creative+Portfolio+Presentation-21.png Projects - TRANSCRIPT PRESS I worked with a team to conduct a social media audit of Transcript Press's current social media to best identify areas needing improvement. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/9a44bcac-58cc-42f0-850d-5272e24392ff/Black+Brown+Modern+Creative+Portfolio+Presentation-20.png Projects - TRANSCRIPT PRESS I worked with a team to create buyer personas to create a well-rounded vision to ensure impactful and effective social media marketing. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/6e5bbf51-bbce-4981-b42f-113bd37111db/Black+Brown+Modern+Creative+Portfolio+Presentation-2.png Projects - TRANSCRIPT PRESS I worked with a team to identify pillars to orient posting around to best interact with the community and target audiences. This provides a guide to reach goals, increase community engagement, and consistently uphold community values. https://www.erinswisher.com/projects/project-two-llrgk-m2yby monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/88d1b67a-48e1-4da0-a2ca-5106119ed44c/Black+Brown+Modern+Creative+Portfolio+Presentation-34.png Projects - NOWCANDID I performed a technical site audit to identify strengths and weaknesses across all website pages. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/9e6c1180-0c17-4825-a47d-4778705e8cad/Black+Brown+Modern+Creative+Portfolio+Presentation-38.png Projects - NOWCANDID I conducted an SEO analysis and provided the company with their on-page SEO score along with recommendations on how to improve their score. This provides the initial benchmark for progress and informs the goal-making process for improvement. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/e9f6ce03-6f2a-4763-81f8-600b9a2d004c/Black+Brown+Modern+Creative+Portfolio+Presentation-33.png Projects - NOWCANDID This was a part of the SEO analysis, identifying how well NowCandid's keywords have performed overtime. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/b948f0a6-4292-4222-a90a-20cd0d048804/Black+Brown+Modern+Creative+Portfolio+Presentation-36.png Projects - NOWCANDID I researched their current keywords vs. popular keywords in their industry to give the best recommendations using keywords moving forward. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/8e4630cd-be73-47ec-995d-a87492d24719/Black+Brown+Modern+Creative+Portfolio+Presentation-37.png Projects - NOWCANDID I conducted a competitor analysis, comparing the levels of traffic each site receives, what their organic vs. paid ad spend are, backlink information, and successful keywords. This gives a side-by-side comparison and helps gauge next steps. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/4a86cfdb-38d5-4c80-aeac-2bd78fadf93e/Black+Brown+Modern+Creative+Portfolio+Presentation-39.png Projects - NOWCANDID I chose a Google Ads campaign to fit what the company's goals are, along with comprehensive instructions on how to implement this strategy (including bid management and performance tracking). https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/b8181b21-fe36-437d-bc38-2bc95f0f7fe9/Black+Brown+Modern+Creative+Portfolio+Presentation-31.png Projects - NOWCANDID I collaborated with the company to create a comprehensive e-book to share with potential customers to convert them into users of their software. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/200856ae-17f5-4feb-8228-d42bab6ec31b/Black+Brown+Modern+Creative+Portfolio+Presentation.png Projects - NOWCANDID I created a custom dashboard for NowCandid to monitor their social media performance and paid ads quarterly. This provides insights into things like page impressions, new page likes, engagement, Click-Through-Rate, and top performing posts. https://www.erinswisher.com/projects/pchy-boutique-bar monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/532b9d45-e223-4f5b-a140-833da078fcbd/1.png Projects - PCHY BOUTIQUE + BAR I developed a comprehensive marketing plan outlining brand positioning, goals, and growth strategy. This provided a clear roadmap for building awareness, driving engagement, and scaling the PCHY concept. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/a370515e-0931-4fc4-89de-dad518de1f9d/2.png Projects - PCHY BOUTIQUE + BAR I created detailed customer personas based on research to better understand target audiences. This helped guide branding, content creation, and marketing decisions to ensure relevance and connection. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/eb9ef745-df82-43b8-9f19-1a6d9bd819ea/4.png Projects - PCHY BOUTIQUE + BAR I defined the product, experience, and branding approach to differentiate PCHY in the market; including elements of product, price, place, and promotion. This ensures a cohesive strategy across both digital and in-person touch points. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/6b0b54ef-79b2-4d7b-be63-f48f5ba5b127/3.png Projects - PCHY BOUTIQUE + BAR I designed a CRM strategy focused on retention, personalization, and repeat engagement. This supports long-term customer loyalty and increases lifetime value. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/fd4b1182-6a97-49ca-b953-fec88fb0940a/5.png Projects - PCHY BOUTIQUE + BAR I designed branded physical materials like thank you cards and event invitations to enhance the customer experience and reinforce brand identity. These elements help bridge the gap between online presence and real-world interaction. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/c67f6e17-e90b-421e-ba61-7c37c90991a6/6.png Projects - PCHY BOUTIQUE + BAR I conceptualized and designed an immersive pop-up booth experience to attract customers and drive engagement. This creates a memorable, shareable environment that supports brand awareness and foot traffic. https://www.erinswisher.com/projects/project-two-ky966-y3f5a monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/ed835b21-54e4-43e5-8077-753dabd35d96/7.png Projects - PAWSWIPE I developed a targeted go-to-market strategy focused on driving early adoption and validating product-market fit. This included defining a pilot market, creating customer acquisition strategies through social media and partnerships, and establishing measurable growth goals to track performance and optimize engagement. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/6c00544f-87d9-4725-958b-21d2c1901a25/8.png Projects - PAWSWIPE I conducted research to identify key challenges within the pet adoption space, including inefficiencies in discovery and outdated digital platforms. My analysis focused on understanding user behavior, market gaps, and industry trends to support a more effective, modern solution. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/438a0323-61f1-4f88-8ff2-290fda4fe0ab/9.png Projects - PAWSWIPE I analyzed target audiences, market demand, and adoption trends to evaluate the platform’s potential. This included identifying key user segments, validating the need for a mobile-first solution, and assessing market size to support scalability and long-term growth. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/991644cf-7a80-4c1e-8638-712055d59f7e/Copy+of+PCHY+thank+you+card.png Projects - PAWSWIPE I developed a scalable growth strategy focused on driving user acquisition, engagement, and long-term retention. This included outlining customer acquisition channels, partnership opportunities, and conversion tactics, while establishing key metrics to measure performance and support expansion. https://www.erinswisher.com/projects/spotlite monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/e3624d7c-a98c-4151-a388-a7315ac960ba/11.png Projects - SPOTLITE Designed a full website prototype using Wix to visualize the platform’s structure, user experience, and core features, bringing the SpotLite concept to life. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/1a773693-0af0-42d1-ac00-1586704419e9/12.png Projects - SPOTLITE I expanded on the prototype by developing key pages, including job listings and community groups, to showcase both networking and career opportunities. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/ec73ac45-4f87-41a2-a411-a1aa92764ff4/13.png Projects - SPOTLITE I defined key target audiences and developed strategies to attract both creators and viewers through partnerships, content sharing, and platform incentives. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/136d9d50-eb54-4033-93bc-f0fd5526cd31/14.png Projects - SPOTLITE I conducted research to identify core user segments and analyze industry trends, shaping the platform’s positioning and value proposition. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/b3b3335e-681a-4483-90c7-e84602ec1ff1/15.png Projects - SPOTLITE I worked with a team to analyze competing platforms to identify gaps in the market and position SpotLite as a unique blend of streaming and networking. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/9075e661-097e-4c34-88db-68d18e1387a4/16.png Projects - SPOTLITE I designed the networking experience, focusing on user profiles, connections, and analytics to support collaboration and professional growth. https://www.erinswisher.com/projects/project-one-ephnc-2z4b5 monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/7fe19e5d-f6ac-4c32-83a7-47492a390a30/Black+Brown+Modern+Creative+Portfolio+Presentation-41.png Projects - PLANTENNAS (CASE STUDY) I worked with a team to create a comprehensive campaign overview with specific campaign objectives and goals for the company. This was an essential step in guiding the overall campaign. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/cffcff35-8ba2-482e-8d4d-6b1eefe5da8e/Black+Brown+Modern+Creative+Portfolio+Presentation-26.png Projects - PLANTENNAS (CASE STUDY) I worked with a team to define campaign themes, visual elements, and messaging framework to guide the campaign and ensure cohesive aesthetics and messaging. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/3e96440a-3cbb-4981-9551-e003542bc35a/Black+Brown+Modern+Creative+Portfolio+Presentation-27.png Projects - PLANTENNAS (CASE STUDY) I created a channel strategy to most effectively drive sales, awareness, and engagement. To see my report, click on the photo above. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/60b85447-700f-4b17-b834-77c5d3c8415a/Black+Brown+Modern+Creative+Portfolio+Presentation-40.png Projects - PLANTENNAS (CASE STUDY) I created an engagement strategy for multiple areas of content generation to optimize engagement across platforms. This involved researching industry best practices, blending those with the specific needs of Plantennas, and creating easy to understand visuals of the finalized strategy. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/d29a1507-e8bb-41d3-b075-8784b1da16ec/Black+Brown+Modern+Creative+Portfolio+Presentation-28.png Projects - PLANTENNAS (CASE STUDY) My team performed an in-depth SEO analysis to identify weaknesses and strengths to inform our plan and to maximize Plantennas search engine optimization. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/c621dd5c-86d3-4a91-b599-afb33445093d/Black+Brown+Modern+Creative+Portfolio+Presentation-29.png Projects - PLANTENNAS (CASE STUDY) I conducted a comprehensive competitive analysis with 5 competitors in their industry. This in-depth analysis provided insights into competitor best practices and sales strategies, which helped guide next steps for Plantennas. To see my full report, click on the photo above. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/23c43c93-5e3a-41e4-8abd-613f91121e07/Black+Brown+Modern+Creative+Portfolio+Presentation-22.png Projects - PLANTENNAS (CASE STUDY) I worked with a team to define Plantenna's target audience and create a buyer persona to ensure our campaign objectives were impactful and effective. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/93d4a499-1692-4743-9047-9167ebb8d854/Black+Brown+Modern+Creative+Portfolio+Presentation-23.png Projects - PLANTENNAS (CASE STUDY) I created a comprehensive budget for a 6 month campaign, covering multiple platforms, A/B testing, social media audit, email marketing, and an expansion strategy. I calculated important key metrics such as cost-per-click, customer lifetime value, return on ad spend, bid management, and overall return on investment. To see my report, click on the photo above. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/79c2a513-d65c-4e88-a012-c9fa471fbc94/Black+Brown+Modern+Creative+Portfolio+Presentation-25.png Projects - PLANTENNAS (CASE STUDY) I worked with a team to outline a monthly timeline for this campaign. We accounted for things like brand awareness, engagement, and retention. This timeline was meticulously outlined to reflect the monthly budget, with the recommendation to adjust as necessary. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/f526499a-50bd-4e23-9ccd-bc06c6d6b0d1/Black+Brown+Modern+Creative+Portfolio+Presentation.png Projects - PLANTENNAS (CASE STUDY) I created a company mascot for Plantennas, and recommended the integration of "Sproutie" as their 24/7 AI Chatbot on their website, as well as being the face of (and creating) a widget for their app to provide at-a-glance reminders for users and a deeper emotional connection to their plants. Sproutie also serves as a brand identity character who can provide continuity and instant awareness across all platforms. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/ff6da6ab-971a-41c0-a8fa-765afc9ec7f4/Black+Brown+Modern+Creative+Portfolio+Presentation-4.png Projects - PLANTENNAS (CASE STUDY) I recommended marketing on Youtube heavily, as it aligns perfectly with their target audience. I recommended creating engaging demo videos and regular gardening hack videos to build credibility and authority in their industry. In addition, educational animated Sproutie videos are meant to strengthen the consumer bond to the brand as well as build credibility as a source of information in the industry. This content is everlasting and can be repurposed for other platforms. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/5df5bb45-eba0-4980-88da-9625bad89e64/Black+Brown+Modern+Creative+Portfolio+Presentation-3.png Projects - PLANTENNAS (CASE STUDY) The visuals represent their overall brand aesthetic boasting sustainability, renewability, ease-ability, and growth. There is a mix of content-type (video, testimonials, infographics, promotional, interactive, photos, etc.) to ensure maximum engagement and variety. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/5596d945-5dc9-4a6b-996c-d259d0856bae/Black+Brown+Modern+Creative+Portfolio+Presentation-24.png Projects - PLANTENNAS (CASE STUDY) I created mockups and recommendations for email marketing tactics as well as researched and chose the best fit for constant contact and CRM programs to use to handle these recommendations. https://images.squarespace-cdn.com/content/v1/67e6cb914212a77f2ba151c1/c71371c2-2020-4f52-98b7-e1fdc01d022a/Black+Brown+Modern+Creative+Portfolio+Presentation-7.png Projects - PLANTENNAS (CASE STUDY) A closer look at the e-book style guide that is promoted in the monthly newsletters - this fun and engaging material helps with engagement and retention.